Tino Schaedler did the production design of the VOLKSWAGEN TVC “4 doors”. The new Up! - A door for everyone. Wouldn’t that be great? Shot at Universal Studios and downtown Los Angeles. Director: MARKUS WALTER. DoP: EKKEHART POLLACK. Production: COBBLESTONE, Berlin. Agency: GRABARZ & PARTNER.
NIKE launched the new FuelBand at SXSW with a series of brand events and concerts held at Austins “Spaghetti Warehouse”, Texas.
Tino Schaedler designed a giant spatial LED band inspired by the FuelBand. The slick black eliptical structure redefined the interior of the old warehouse and turned into an immersive interactive experience. The LED wall was programmed with interactive animated patterns that reacted to the crowds movement and the music of the acts performing in the space. True to the brand message: Life is a sport - make it count!
Tino Schaedler did the production design of the VOLKSWAGEN TVC “Headturn”. The new up! Can step on the break, when you don’t. Director: MARKUS WALTER. Production: COBBLESTONE, Berlin. Agency: GRABARZ & PARTNER.